Our university team worked with WA Child Safety Services (WACSS) to create an animation and landing page to educate viewers about child safety, promote WACSS, and the important prevention education they provide. The donations landing page aimed to encourage support from the community through sponsorships, donations, and workshop attendance/sales.
My key responsibility for this project was the planning and designing of a new donations landing page concept for the WACSS website. This included research into why people chose to donate, the factors that influence donation behaviours, and generational differences in donators. The new landing page is designed to improve on many User Experience aspects of the original page.